Are you wanting to do more to advance women in your company, but feel like you can’t prioritize something that feels like a nice-to-have? I have good news for you - you can put advancing women on the top of your to-do list because the benefits to your business are huge - big enough to trump your other initiatives, to grow your business, to secure investors and to attract and retain great employees.
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Data shows there are huge financial benefits to gender-balanced and female leadership at companies. These companies achieve increased sales, better returns on investment and are more likely to outperform their industry peers. Additionally, these companies take a broader view of opportunities which results in smarter risk-taking, more innovation and breaking through the group-think that comes from too many like-minded leaders being in charge.
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